SECRET REVEALED : WHAT HOLD JOSE MORINHO BECOMING THE MAN UNITED MANAGER

Mourinho is still expected to be announced as
Manchester United manager this week
Negotiations over Jose Mourinho's image rights are
delaying him becoming the new Manchester United
manager.
Mourinho is expected to replace sacked Louis van
Gaal, with talks ongoing between his agent Jorge
Mendes and United officials.
But it has emerged that Chelsea still own the 'Jose
Mourinho' name as a trademark - meaning United
may need to pay a six-figure sum for the rights.
However, the issue will not scupper any deal, which
is expected this week.
Discussions will now enter a third day, despite the
deal to bring the 53-year-old former Chelsea boss
to Old Trafford being largely complete. On
Wednesday, Mourinho told waiting reporters at his
home in London that he was going to Portugal.
What is the hold-up?
Chelsea registered both the name Jose Mourinho
and his signature as a European trademark in 2005,
meaning they can use it to sell merchandise such
as toiletries, technology, clothing and jewellery.
Sports lawyer Carol Couse told BBC Sport it was
"really unusual" for an individual not to own the
trademark to their own name.
"Chelsea could be earning revenue every time
someone uses Mourinho's name. It could prevent
United from exploiting his signature," said Couse, of
law firm Mills & Reeve.
"One of the things United will be looking to acquire
is not only Mourinho's image but also his name.
"If United had a brand of Mourinho clothing it would
be in breach of the trademark Chelsea currently
own."
What are the possible solutions?
Mourinho cannot override the trademark, so the
options are:
United do not use Mourinho's name against the
exhaustive list of items that Chelsea have
registered - from umbrellas to watch straps,
lingerie and talcum powders.
United pay Chelsea for a licence so they can
use Mourinho's name on club merchandise
United ask Mourinho to buy the trademark
back
United challenge trademark if they can prove it
has not been used by Chelsea
"That would be pretty costly," said Couse, who
estimated the fee for a licence as "hundreds of
thousands of pounds".
"Look at the value of the deals that have been done
for Mourinho to date. What would be the value of a
Jose Mourinho watch?
"He has managed Inter and Real since then. They
have either acquired the rights from Chelsea or
managed the use of his name.
"If Chelsea didn't grant a licence, every time United
used Jose Mourinho's name in a commercial
capacity against those products, Chelsea could sue
Manchester United. I would suspect United would
rather just pay a licence fee."
Any other issues?
There is also potential conflict between Mourinho's
personal deals - such as his one with car
manufacturer Jaguar - and United's shirt sponsor
agreement with Chevrolet.
"I don't think that in itself would hold up any
negotiation," Couse explained. "A lot of world-class
players go to Manchester United with their own
personal deals. Mourinho's deals will be in a
personal capacity."
Couse said United cannot force Mourinho to drive a
Chevrolet car, for example, or wear Chevrolet
clothes outside of club capacity, but they could pay
him an incentive to buy out the Jaguar deal early.
Chelsea declined to comment
BY BBC SPORT.